SHRI Member Spotlight – Leonard Choong

Leonard is the founder of LS Creativo. He enjoys meeting people and talking to them about issues. In short, he’s a conversationalist. His favorite activities are spending time with his family, running and playing badminton to keep himself active and healthy. Currently, he is actively building new businesses that will enable himto create more jobs in Singapore.

LS CREATIVO is a provider of quality products that are customized according to their client’s needs and expectations. Their clientele is mainly B2B including top companies across different sectors such as Oil and Gas, Information Technology, Telecoms, Banking, FMCG, and Education in Singapore and beyond.

How would you explain your job to someone outside of HR?

I love the nature of HR because curating talents is akin to finding suitable gems, and sustaining their lustre so that they can bring greater benefit to those around them and the company.

How’s something about you or your job that would surprise me?

It is satisfying to find the right fit and see the effect of 1+ 1 with a result greater than 2.

What has been the biggest highlight of your career so far?

As HR, we sometimes play the role of Auntie Agony to our staff. And knowing that they can approach us openly to share their difficulties and dilemma about their work, is a milestone that I treasure deeply. Even after I have left the company, we are still in contact as friends because of the bond that has been formed.

What is an HR trend or space you’re watching this year?

In recent years, it has been difficult to engage and sustain the millennials. Similar to COVID, these are new unprecedented times learning to work with them and align their aspirations with the company’s vision so that the team can be strong as one, regardless of age, specialisations, roles and positions.

What advice would you give someone starting in HR?

While it is a very satisfying people’s focused role, It is not all unicorns and roses in HR. Many of us don’t enjoy dealing with conflict and being sandwiched between people. Don’t bring the problems and negativity out of the office and don’t take things personally. Just do your best and that alone is enough.

What’s one thing you can keep talking about for hours?

I love to know more about the people that I am with, how they are feeling, and what they are doing. I feel great to be connected with people, knowing that I am a part of their life.

What’s your favourite movie/TV show?

I love all Marvel movies because it is comforting to know that we all have a hero inside of us – that when the going gets tough, the tough gets going.

What’s your go-to lunch around your workplace?

That will be any nearest kopitiam. Local authentic SG fare is my favourite, with my favourite ice kopi-peng siu dai.

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