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Professional Development

Building a Strong Employer Brand

Next intake on


1 Day

2.5 training hours


05 Jul 2023



2.5 Hours

HR-related training hours



Members: $89.00

Course fee is subject to 8% GST

Are you struggling to attract and retain good talent? In this masterclass, we will take a deep dive into the world of employer branding specifically tailored for small and medium-sized enterprises (SMEs). We will explore the key concepts and best practices for building and strengthening an organisation’s employer brand, focusing on strategies to win the war for talent.

Using real-world case studies, we will break down the critical pillars of employer branding and provide actionable insights on creating a compelling employer brand.

By the end of this masterclass, you will have a comprehensive understanding of the importance of employer branding for SMEs and the tools and strategies you need to build a strong employer brand that resonates with current and potential employees. So, get ready to learn and apply these valuable insights to your organisation.

Who Should Attend?

Business owners, Heads of Departments, HR professionals and managers who are interested in improving their organisation’s culture and image to better attract and retain talent.








2:00 PM – 4:30 PM. Coffee & Tea will be provided.

Focal Topics

Learning Objectives:

  1. Overview – Understand the importance of employer branding and how it affects attracting and retaining talent in your organisation.
  2. Gain practical tips to assess and improve your organisation’s current employer brand through effective strategies and techniques.
  3. Actionable steps to improve your employer brand.

Programme Details:

  1. Understanding the Importance of Employer Branding: The Impact on Business Success.
  2. Building Your Employer Brand: Review your organisation’s current employer brand and learn best practices for building a strong, authentic, and compelling brand.
  3. Employer Brand Audit – Evaluate your current employee value proposition
  4. Communicating Your Employer Brand: Identify your employer brand touchpoints
Next Intakes

Next intake starts in

. Apply by

03 Jul 2023

Learning Methodology

Group discussion and experiential learning


Face-to-face at SHRI
137 Cecil Street

All course registrations are subject to our Terms and Conditions, please click here to view.

If you wish to have an in-house run for this course, reach out to us at

Our Trainer

Catherine Chai

Founder and Principal Consultant, Broc Consulting

Catherine is a highly esteemed thought leader and the founder and principal consultant of Broc Consulting, a regional consulting firm based in Singapore. With over two decades of experience, Catherine has established herself as a trusted advisor to forward-looking companies seeking to fortify their most valuable assets – Brands and People. With a proven track record in brand strategy development, service experience design, learning & development, training, facilitation, and coaching, Catherine has a wealth of expertise to draw upon. She is also the accomplished author of “From Bland to Brand – The Essential Branding Handbook for Asian Businesses,” which has garnered high praise from industry leaders. Catherine has worked with an impressive roster of clients, including notable brands such as Raffles Hotels & Resorts, Cenizaro Hotels and Resorts, Ajinomoto, TDK, Marshall Cavendish, Cerebos Pacific, Bee Cheng Hiang, Eu Yan Sang, Kao, and Siemens, among others. Her expertise in developing winning brands in both B2B and B2C sectors is unparalleled. Catherine has had the honour of coaching many leaders of Fortune 1000 companies, such as Google, Facebook, Visa, Salesforce, BP, and Lego, among others, solidifying her reputation as an impactful executive coach.

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