Building an Effective Employer Brand

Learning Overview

One of the biggest challenges companies face today is the talent war. It has always been tough to attract the right talent and an even bigger problem retaining them. What does it take to ensure companies develop a competitive edge over others in the market?

Building an effective employer brand by having a strong employee value proposition (EVP) is key. Companies need to craft compelling stories and position themselves favourably to gain the much-needed mindshare in this competitive talent market.

Learning Objectives

At the end of the workshop, learners will be able to:

  • Apply the various building blocks of an employer brand
  • Develop a strong employer brand with various HR and communication tools
  • Craft out a compelling EVP to attract and retain the right talents

Learning Outline

  • Introduction to key elements of Employer Branding
  • The Employer Branding toolkit – Internal and external branding
  • Craft the EVP and align it effectively

Who Will Benefit

HR Managers/Leaders, Talent Acquisition Specialists, Staff Engagement Officers.

Profile of Trainer

Based in Singapore, Sam is currently the Founder and Chief People Officer of People Mentality Inc, a human resources (HR) gig platform set out to advocate a people-first mindset among leaders and organizations to create a better workplace for tomorrow.

Sam is a HR professional with accelerated experience in market leading companies such as Keppel Corporation and Changi Airport Group. His burning passion for HR has seen him take on a diverse range of roles in areas of Talent Management, Business Partnership, Talent Acquisition, Corporate Social Responsibility and Staff Engagement among others.

Sam’s “Can-do!” attitude and curious mind has enabled him to successfully spearhead numerous new initiatives across his various stints. His strong belief in the potential of the profession is what drives him towards delivering excellence and great value to all his stakeholders.

Besides securing MOM’s National Human Resource Scholarship in 2011, Sam’s contributions in the HR community was also recognized by HRD and in turn, awarded as one of the winners for HRD Rising Star 2016.

As a millennial HR thought leader, he has also been invited by HRM Asia as one of the featured bloggers as well as conference speaker to share his perspective on HR trends as well as progressive HR practices.


1 day, 7 hours


An interactive applied learning workshop where you will leave with a call to action.

Other Information

Note: SkillsFuture + UTAP Fundings available

Course Calendar

Schedule Dates Duration SHRI Member Non-Member  
23 Oct 2018 1 Day S$300.00 S$380.00 Registration 

Course fees are subject to the prevailing GST charge. All information is correct at the time of publication. SHRICORP reserves the right to amend any of the above information if necessary.

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